Constellation to Introduce a “Value” Import and a “Spiked Apple Refresher”

Dear Client:  Earlier this week, Constellation Beer president Jim Sabia remarked on stage at NBWA’s Annual Convention in Vegas that “you’re going to see a lot more from us…” And in Chicago at NACS, we caught a glimpse of things in store. Recall, BBD broke news late last month that Constellation would expand its Modelo brand fam with three new launches: a high ABV chelada line, dubbed Chelada Suprema; a non-alc spin on its leading chelada offering, Modelo Limon &