Constellation Puts Ogilvy on Corona Light and Modelo Especial

Dear Client:After recent news that Constellation retired Corona Light and Modelo Especial's ad agency, Goodby Silverstein & Partners, the company has just announced the new one: Chicago's Ogilvy & Mather will take over the brands' ad support, effective January 1. As part of the partnership, Ogilvy & Mather will reportedly help develop and execute marketing strategies to increase brand awareness, stimulate product trials, and accelerate sales for the two brands. "We believe our Modelo Especial and Corona Light brands have