Constellation Launching Victoria’s First U.S. Innovation: Vicky Chamoy

Dear Client: Constellation is set to launch Victoria's first innovation in the U.S. this fall: Vicky Chamoy. The brand, which seeks to appeal primarily to Victoria's core un-acculturated Hispanic consumer, will hit in 24 oz. cans, starting this September. It is slated to go national.  Based on sell sheets and other intel we've seen (from our infamous nefarious back channels), the 3.5% ABV product will be line priced with other CBI 24 oz. cans (like Modelo Chelada). It's a timely