Coney Island Hard Root Beer Going National by Mid-August

Dear Client: We know that Not Your Father's Root Beer has been gaining beaucoup share, because of IRI and simple retailer weigh-in. As CBD reported a few Fridays ago, it already cracked IRI's top 30 craft brands. In the four weeks to June 14, it was already at almost 2 dollar share of craft in grocery. And it's come out of seemingly nowhere. How big could the hard root beer "segment" get? We're about to find out. Boston Beer subsidiary,