Commentary: 2025 Will Be a Boring Year

Dear Client:  Molson Coors senior execs laid forth their strategies for the coming year at their distributor meeting in San Antonio last week (see BBD 09-11-2024 and BBD 09-12-2024). One thing conspicuously missing from those presentations was Big News of new brands and innovations, which had been such a large part of previous years' plans, most notably in partnership with the Coca-Cola Company and Yuengling. Happy Thursday and Naked Life notwithstanding -- (the first is already in market and the