Coke Chief: Red Tree a “Technicality” as they Wait for a “Material” Bev Alc Business to Grow

Dear Client:  The Coca-Cola Company reported earnings yesterday. In stark contrast to Pepsi earnings a couple weeks ago — which didn’t broach Blue Cloud or bev alc for that matter — chief James Quincey did field a question on their foray into bev alc.  Specifically, James addressed Red Tree Beverages (which we and Beverage Digest got an exclusive on via Head of New Revenue Streams Dan White a couple of weeks ago). It's a firewalled subsidiary of Coke, which recently