Coke Bottlers Settle For Hybrid System

As expected, the independent Coke bottlers who were suing the Coca-Cola Company and Coca-Cola Enterprises, it's largest bottler, for contract infringement over the latters' plan to ship PowerAde direct to certain chains, have settled their case with Coke and have agreed to exploring hybrid system.You will recall that the aggrieved Coke bottlers were worried that the PowerAde situation would open the floodgates for all of Coke's brands to attempt to go direct, particularly once Wal-Mart got ahold of them.Coke issued