Cohen: Carbs and Price Gap Becomine Larger Issue

Marc Cohen, the senior beverage analyst for Goldman Sachs, issued the results of a consumer survey which showed that there is some "concern about Bud Light's positioning" because "a significant minority [20%] of respondents indicated that carbs are important when selecting a beer, and the purchase intent for Bud Light declined significantly when consumers were informed about the brand's carb content relative to competitors," Marc wrote in a summary of the findings.PRICE GAP ALSO AN ISSUE. Marc added that the