Clear Label Heineken

Heineken will be coming out with a clear plastic APL label, Heineken USA told investors in New York yesterday, similar to what Bud Light has. While the label is more expensive, it gives the bottle a contemporary look. We believe more beers will be turning to this label, although paper labels sure are fun to peel at the bar. HUSA will also intro glossy paperboard packaging.MORE. HUSA also said that their volumes are up about 1.5% so far this year,