Cinco de Reviso

Dear Client:New data just in. Last week we lamented Cinco de Mayo's tepid showing for beer growth. At least the four weeks to May 5, the actual holiday, was weak for beer, with even import volumes down 0.4% in the period.HOLIDAY WEEK BEER VOLUMES UP 4%. But the folks at IRI wrote in to BBD with a more targeted view of the holiday period. When you look at just the holiday week ended May 6, beer volumes were up 4%