Cinco Celebrations Contribute to Huge Week in Scans

Dear Client: Judging by the latest set of scan data, it would appear that consumers did not let C19 get in the way of a good Cinco celebration. The most recent week of scan data was the strongest-selling week in Nielsen (see story below), and the second-best-selling week in IRI so far in 2020. Read on... Mexican beer imports and tequila were both up big time in the latest week of IRI scan data ending May 10 provided by Bump