Chill Check: A Talk with Miller’s Randy Ransom

Perhaps the most ambitious and bold move Miller Brewing Co. has made this year is the national rollout of Miller Chill, the chelada style light beer with salt and lime flavors. Priced above premium, the beer performed well in test markets in the Southwest, and Miller is now betting $30+ million to see if that success can translate to the rest of the country.To get to the bottom of it, we sat down with Miller chief marketing officer Randy Ransom