Cayman Jack Angling to be a Top 3 FMB

Dear Client: Watch out, because Mark Anthony Brand’s Cayman Jack is shooting up the ranks of the top FMBs. A year ago, Cayman Jack was the no. 10 FMB by dollar sales. Now it’s no. 6. “Cayman Jack is now a $150 million brand. Last year at this time, it was just under $100 million,” MAB CMO John Shea tells BBD.  RISING IN FMB SHARE RANKS. "Brand share rose +54% and now is 5% of the FMB category," said John,