Cavalry CEO on Big Beer Brands Agency Switching

Dear Client:Earlier this month, longtime ad exec Dan Fox weighed in on the recent split between MillerCoors and the ad agency Cavalry. His take was that the new MillerCoors regime had hastily fired the agency and out the door with Cavalry went three years of history [see BBD 08-14-2015]. Now, Marty Stock, the founder of Cavalry, has offered his opinion on the breakup to Ad Age. It's symptomatic of a larger macrobrew marketing phenomenon of "agency switching." (Indeed, last month,