Can Kräftig Compete Against the Bigs?

November 28, 2011Can Kräftig Compete Against the Bigs?Dear Client:How do you start a new beer brand today? The industry's prevalent conventional wisdom is to first create a quality craft beer -- since that's the only segment that has seen any growth -- that is either a great rendition of a popular craft style, like IPA or wheat beer, or create innovative and unusual beers. You price it high enough to earn a decent profit, and then you start off small