Can Boston Do it Yet Again? Truly Punch is a Big Bet for Summer

Dear Client: The summer seltzer wars are about to get even hotter.  No, really: Add to all the new lemonades, iced teas, higher-octane offerings and superstar seltzer players another big splash into the party bowl: Truly Punch.  Yep, Truly Punch Hard Seltzer will debut in May, in a colorful 12-pack variety config (see brewpic below)  featuring Tropical, Berry, Citrus and Fruit Punch, plus a 24-ounce single serve option for c-stores.  Make no mistake: This is another big flagship play from