The October price increases are in danger of being reversed by discounts and rollbacks, and the February price increases are in danger of the same if recent trends hold true. One analyst says that A-B is rolling back already in California (with discounts. It's unlikely they would actually roll back when they can discount 50-50 with distributors). While the monthly Consumer Price Index for off-premise beer was a up a healthy 3.3% in December (which is on par with inflation
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