Dear Client: The first week results are in for Anheuser-Busch’s latest hard seltzer play, CACTI, and it’s already shaping up to be one of the brewer’s most successful hard seltzer launches yet. Indeed, when it comes to first week rate of sale for an A-B seltzer variety pack – CACTI is the best yet. The brand, which officially launched on March 15, “had the highest rate of sale in its first week for any variety pack in Anheuser-Busch Seltzer history,”
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