C4 Sales and Marketing Chief on the Evolving Energy Category

Dear Client: Few things are more interesting to wholesalers than fast-growing non-alc producers these days.  C4 parent Co. Nutrabolt fits that description. Indeed, when he spoke to a breakout group of wholesalers at last year’s NBWA show in Chicago, Nutrabolt/C4 sales and marketing chief John Herman told wholesalers he expected his company to be a top three energy player in about half a decade. That was shortly before Keurig Dr Pepper made an $863 million investment in Nutrabolt for a