C-Stores Win

The convenience store channel continues to be the leading channel for beer in terms of both volume and dollar, and by a wide margin. The channel contributes approximately 55% of dollars and volume in off-premise measured channels, and it actually stole share from the supermarket channel, according to ACNielsen. Supermarkets sell 30% of beer in measured off-premise, while liquor stores sell 11% and drug stores sell 5%. In terms of volume, c-stores grew the most in 2006, up 0.5% and