C-Stores Up in 2007, But What about 2008?

The c-store channel was up almost 3% in dollars for beer in 2007, up 0.6% for volume, according to Nielsen, taking volume share from supermarkets and on-premise, but losing a little dollar share to supermarkets. For supermarkets, beer dollars sales were up 3.6%, with case sales up 0.1%, according to IRI scans. It's indicative of the fact that supermarkets have more space for trading up crafts and imports. Despite high gas prices (or because of them, brining people into c-stores