Some interesting tidbits from Deutsche Bank analyst Marc Greenberg's new report called Liquid Latitude. Marc is one of these analysts that doesn't just rely on hear-say or scan data but actually goes out into the trade to see for himself what's going on in the beer industry.As everybody who hasn't been asleep at the wheel for the past five years knows, the channel growth in the beer business has focused on c-stores. Why? The 21-25 age echo boomers are heavy
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