C-STORE MARCH MADNESS

Break out your shoehornsForget basketball, the real March madness is the shortage of shelf space for new SKUs in c-stores. Beer and retailer execs are poring over schematics and jockeying for position in the hopes that they won't get left out as we enter the key selling season. Everybody and their uncles think they are under-represented in c-store cold boxes, particularly imports, and it's only going to get more competitive as Miller continues to roll out Jack Daniels Hard Cola