C-Store and On-Premise Foot Traffic Slow as Beer Prices Tick Up

Small brewers, in particular, critically need to take pricing despite weaker consumer traffic at retail. Here's why. Dear Client: Last week in BBD, we noted the surprising resilience in c-store beer volumes despite the dramatic increase in gas prices starting in early March. In the four weeks to March 22, supermarket beer volumes were down -2.1%, compared to c-stores down only -0.9% in Circana scans. But as we know, consumer behaviors sometimes lag real-world events by a week or two.