BWW Trying to Get Stronger in Beyond Beer

Dear Client: After yesterday’s coverage of trends at Buffalo Wild Wings, several Truth Squadders inquired specifically about seltzer trends at the top draft retailer.  You may be shocked to learn that Buffalo Wild Wings beverage innovation manager Jason Murphy characterizes seltzer sales as “OK” at their chain of 1,200 units, but nothing like the phenomenon seen in the off-premise.  The chain is still trying to figure out standards and best practices for seltzer on draft, and exactly how to leverage