BWC Takes Stock of Winners and Laggards at Shelf

Dear Client: "The start of April (and data trailing through March) brings with it the ability to take a VERY EARLY and STILL IN PROGRESS look at Shelf Resets," say Bump Williams and Co. in the monthly BWC newsletter.   Before we get to the apparent brand winners and laggards at this point, one big takeaway: The number of brands on shelf are going through a slight contraction.  FEWER BRANDS MAKING IT TO THE SHELVES. With retailers more attuned to velocity