Buzz Off from BEES, Yuengling Asks Distributors

Dear Client:  On Monday, D.G. Yuengling & Sons Inc. VP of sales and marketing Colin Callahan sent a note to their wholesalers, expressing concerns about some aspects of A-B's digital B2B platform, BEES (and other such platforms).  Ultimately, he says, wholesalers selling DGY products through the BEES platform ("or other supplier provided digital sales platforms")  could constitute something of an inducement, and breach several provisions of their Yuengling Distributor Agreement. Roughly 40% of Yuengling wholesalers are A-B distributor affiliated. "We