Bump Keeps It Real in Latest Letter

Dear Client: Not to sound the alarm (again). But BWC/Bump Williams thinks it’s time to start having the tough conversations and contingency plans, based on the way that beer’s “growers” are trending in recent data, last year's trajectory, and the category’s headwinds.  One scary sign? Beer has lost a decent amount of shelf space in spring resets, he says.  Overall, Bump told BBD he estimates that "beer lost about 4% of the shelf space across the country mostly to RTD