Buffalo Wild Wings Aims to Conquer E-commerce, Seltzer in 2021

Dear Client:  Buffalo Wild Wings is approaching 2021 with cautious prudence. They’re investing in e-commerce to help "weather" the volatile winter  – and testing bev alc on the platform, too. They’re delaying draft resets until next fall. They’re pushing established brands like Bud Light and Dos Equis … but also betting on emerging categories, from seltzer to kombucha and even imperial IPA.  We got the chance to chat with Beverage Innovation Manager Jason Murphy on how they're finishing '20, and