Budweiser Goes Digital for Super Bowl

Dear Client:  A-B’s plan for the Super Bowl this year is multi-fangled; a campaign waged on national, regional and digital platforms. And it’s got some surprises.  Here's the biggest one: After almost 40 years of advertising in The Big Game, the Budweiser brand is foregoing a TV ad, and pivoting to digital. Bud is reallocating those would-be TV dollars to the Ad Council COVID-19 Collaborative. The goal? To help support “critical COVID-19 vaccine awareness and access." It's a shocking development