Budget Brands Growing in C-Stores

The budget brand category has gotten a lot of press lately, particularly since Miller has publicly expressed its desire to grow it share of the category, and since recent discounting on budget brands has moved boxes. Consider this: while the budget beer category hasn't gained much, if any, share this year, its volume trends have certainly improved recently, while average case prices are down, according to IRI supermarket and c-store scans. More disconcertingly, budget brand growth is accelerating in c-stores