Bud Topped Super Bowl Ad Rankings –Will it Drive Sales?

Dear Client:  According to several outlets, 30 seconds of Super Bowl advertising airtime went for as much as $10 million this Super Bowl. That was a seemingly good investment for Anheuser-Busch, whose Budweiser spot, "American Icons," took top honors in the USA Today Ad Meter (and was well reviewed in other outlets); their other ads fared well in the Ad Meter too. Let's dig in on the Big Game ad bev alc results, which saw Bud and Mich Ultra fare