Bud Returns to its Stable of Characters for Well-Balanced Super Bowl Spot

Dear Client: Budweiser's forthcoming Super Bowl spot is one that "has something for everybody," Ricardo Marques, VP of Marketing Core & Value brands at Anheuser-Busch, tells BBD. We've seen it, and we're inclined to agree. The spot, called "Wind Never Felt Better," is a bit adorable, holds a helping of heritage and throws in a clear message to top it all off. Adorableness? The opening shot is a Dalmatian's ears and gums flapping in the wind. Heritage? The Clydesdales are