Bud Light vs Coors Light vs Miller Lite

The three charts below tell an interesting story. They represent volume and pricing trends in food channels for the top three low cal brands, as scanned and syndicated by IRI.As you can see, even slight changes in retail price cause volume spikes. As you can also see, for October, all three brands were promoted heavily and/or more value packs were sold (depressing mix and price), causing each brand to trend up.But none trended up more than Miller Lite, with volume