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Bud Light To Rollout New Packaging Design

As predicted, Anheuser-Busch has finally settled on a primary and secondary redesign of their largest brand, Bud Light. It's been awhile since the last redesign. With this new design, Bud Light is going for more blue on the label, the Bud Light brand ID is 27% bigger, a spash of water in one corner, and the words "Superior Drinkability" in the other. Bottles retain the plastic APL label. New packaging rolling out at retail in March 2009. BBD spoke with

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