Bud Light to Craft, FMBs, and Imports: We’re Revealing Our Hand

Dear Client: In a bold and strategic move, Bud Light is debuting nutrition labels, similar to what you see in other CPG categories, next month. It would appear a shot across the high-calorie craft, import, and FMB brands cutting into Bud Light's share, as younger drinkers increasingly look for those panels on everything they consume. The big question: Will others follow? THE DEETS. New packaging includes "a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new