Bud Light Platinum Achieves Nearly 2 Share in Supermarkets

Dear Client:"Bud Light Platinum is off to an amazing start." So writes Mike Sundet to distributors yesterday in a memo obtained by BBD. Mike is the senior director of Bud Light. He writes that the Bud Light Platinum Super Bowl ad gave a "tremendous boost in awareness, emerging as one of the most talked about brands in social media conversations around the broadcast."In fact, BBD has learned through sources that Bud Light Platinum has achieved a 1.7 volume share in