Beer Business Daily – beer industry news and numbers

Bud Light Now Presenting Sponsor of NFL Draft

Dear Client: Earlier this year, we wrote how Bud Light has continued to leverage powerful sports sponsorships, from securing five more years as the official beer sponsor of the NFL (plus 26 team partnerships therein, and endorsements with more than 25 players), to other big deals in NHL, soccer, boxing, and rodeo.  Now, they're making their partnership with the biggest sports franchise even bigger -- as presenting sponsor of the 2022 NFL draft, which takes place April 28-30 in Las

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels