Bud Light Lime and MGD Light 64 Roar on Labor Day

That's right. A new brand from A-B and a revamped old brand from MillerCoors took the most dollar share over the Labor Day period. Bud Light Lime, clearly the new brand winner for 2008 by far, continued to be the biggest dollar market share gainer over the Labor Day period, up just shy of 2 share (against goose eggs), according to IRI supermarket scans for the two weeks ending September 7. BL Lime sold an incredible 280k cases for those