Bud Light Demand Continues to Deteriorate

Dear Client: The shocking deterioration of Bud Light Blue's market share continued apace through the third week of April -- and actually somehow worsened. We've never seen such a dramatic shift in national share in such a short period of time.  As we close out April, the controversy has fully entered the meme stage of social media discourse -- meaning it has become a permanent record in the zeitgeist -- and the situation has completely spiraled out of the control