Bud Light Back to Basics in “Famous Among Friends” Campaign

Dear Client:On the heels of the lukewarm "Up For Whatever", and the even luker-warmer "Bud Light Party" ad campaigns, the brewer is going back to very A-B-ish roots with their new campaign, dubbed "Famous Among Friends", by Wieden & Kennedy (Remember that motto: Making friends is our business? It's making a comeback). The first execution, "Between Friends", shows the progression of a friendship between two dude friends throughout the years, with the appropriate aged label of Bud Light featured throughout,