Bud Light Awakens The Bud Light Genie for Super Bowl Spot

Dear Client: Over the past week, we’ve brought you your first look at Super Bowl spots for Budweiser, Michelob Ultra, and Coors Light. Now, all that’s left to uncover in Big Game ads for beer this year is Bud Light’s... Turns out, Bud Light has a little magic up its sleeve for Super Bowl Sunday. Seriously. The brand officially shared to the world this morning that it’s set to introduce a new character that evening, with the Bud Light Genie.