August 4, 2011Bud Cans Get Makeover Dear Client:"This is part of the evolution of Budweiser becoming a truly global beer brand," A-B's vp of Budweiser Rob McCarthy told BBD yesterday, talking about the new design in Budweiser cans and all of Bud's secondary packaging. "New Budweiser packaging brings new news to the brand and drives reappraisal," says Rob. The new look "is designed to appeal to new Budweiser drinkers, while enduring hallmarks of the brand - the bowtie, creed and
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