Bringing Back the Gusto

Pabst Brewing Company is extending its slow-burn strategy of rolling out Schlitz in bottles on-premise at premium pricing. That's right, Pabst is introducing a 1960s-era recipe of Schlitz in select markets where Schlitz historically had strongholds, targeting older boomers who remember Schlitz in from its glory days. Last year they quietly seeded the brands into bars in Minneapolis-St. Paul and Tampa Bay (where the old Schlitz brewery was, now Yuengling). And today it's moving Schlitz into select Chicago bars, says