Bring on the Summer

While Memorial Day sales were strong, it remains to be seen how profitable it was due to heavy discounting by the major brewers. While below-premium discounting was rampant, it is still unclear how widespread premium discounting was. It's clear that there was a good share of premium beer discounting, but several major markets we talked to said the deep discounting was reserved for budget beer.The most recent IRI pricing data to May 22, the week before Memorial Day weekend, shows