Brewers Embracing Internet as Communication Vehicle

When your editor got started in this business circa 1990, the big brewers and importers would have giant mainframe computers in dial up distributors' computers in the dark of night to download each day's prerogatives and upload distributor net sales volume and inventory, if you were of such a size. Then they would crunch those numbers and seemingly completely ignore them, given the marketing plans we got back. We used to call it "dialing for dollars", because the brewers inevitably