April 17, 2014Dear Client: The comically titled "Go Deep or Go Wide" panel at last week's CBC offered some interesting insight as to how craft brewers plan their expansion. Some of it was heartening for the wholesaler tier, which made up a lot of the packed auditorium. Terrapin sales and marketing chief Dustin Watts advised the brewers among the audience to listen to their wholesalers, the "ninjas" of the market. In Atlanta, their biggest market, they sat down with United,
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