Brewers Association: Stores That Offer Variety More Profitable

March 14, 2012Brewers Association: Stores That Offer Variety More ProfitableDear Client:In response to yesterday's issue covering A-B's "Balanced Portfolio" approach to setting store sets and promos, the Brewers Association's Director Paul Gatza offered this response, pointing out that variety trumps velocity for a single SKU when thinking about the optimum store set for the beer category. Paul writes:"Stores are more profitable when they carry a great selection of crafts rather than the 19-pack of a brand that may already exist