Brendan On the Secrets Behind A-B’s Success

Dear Client:  With Michelob Ultra (+4.4% in dollars YTD in Circana MULO+C YTD to 12/28) and Busch Light (+5.6%, same channel/time) killing it in a year that has been tough for beer -- and Cutwater one of the fastest-growing in the uber-competitive RTD spirits space -- Anheuser-Busch had some major brand wins in '25. At our Beer, Wine & Spirits Summit this week, chief Brendan Whitworth shared the secret sauce behind it.  ON A-B'S 10 YEAR JOURNEY. Their business strategy