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**Breaking** Nick Lake Going to Heineken USA

September 26, 2011**Breaking**Nick Lake Going to Heineken USA Dear Client:In a bid to deepen their bench with regard to chain stores, BBD has learned that Heineken USA has hired Nielsen exec Nick Lake to be its new senior director, category management, effective October 11. Nick will be reporting to vice president national accounts, Steve Ward. "Nick and I have seen each other at numerous events over the years, and developed a good working relationship," said Steve. "We see a lot

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